The THPFashion Takeover During Coachella..
Draft inspiration board for aligning with American Pride/Americana through Vintage Americana Fashion. Feels current but is evocative of the past.
In talks with Young Hollywood to bring production studio to Parker Palm Springs
Potential Designer- MILLY by Michelle Smith
The Coachella Inspired Fashion Runway Experience
The Parker Palm Springs, Gene Autry Estate
April 15-17, 2016
- Official sponsor designation
- Category exclusivity
- Rights to use event name/logo in advertising, promotions, PR outreach, etc.
- Opportunity to include a special offering in official event gift bag, distributed to editors, social influencers, VIP's and sponsor guests
- Opportunity to create a brief (:30-:60) second content driven-branded video to run on screens throughout the event
- Branded activation area
- Product seeding, giveaways, and sampling opportunities
- Access to fashion and lifestyle influencers for talent opportunities
- Name/logo inclusion on all event promotional materials such as:
- Event Press Releases/Media Alerts
- Social Media Platforms
- Onsite Signage
- Event Invitation
- Step & Repeat
- Show Schedule
- Organizer Website page
- Access to the official event photography partner
- Invitations to designer runway shows
- Branded sponsor credentials for executives, staff and PR Teams
- Privileged access venue tours for VIP guests
- Invitations to special events and/or official parties
Here's just a taste of how we were able to engage consumers at Coachella 2015:
The Social Influencer Network at Coachella
Bloggers, social influencers, and press attended and posted runway and sponsor social content garnering over 175,000,000 total media impressions.
Celebrities Victoria Justice and Jamie Chung were in attendance along with countless style tastemakers such as fashion icon Patricia Field, Janie Bryant, Corey Lynn Calter and Sophie Simmons alongside top bloggers such as Lindsay Albanese, Marta Pozzan of It’s Super Fashion, Christina Caradona of Trop Rouge and Lara Eurdolian from Pretty Connected.
THPFashion Inc. has received top level publicity and publication coverage including placements in: E! News, L.A. Times, Bloomberg, The Hollywood Reporter, Mashable, CNN, Yahoo, L.A. Racked, WWD and Fashion Times.
Media Moderated Panel
In the sponsor showroom, Merle Ginsberg, senior writer for the Hollywood Reporter, moderated a fashion panel featuring designers Nanette Lepore and Tracy Reese discussing topics such as the importance of Coachella and how it is giving fashion a new season and why they chose to partner with presenting sponsor Pandora.
Invitations and Social Media Competitions
For Plenty by Tracy Reese's first runway show, VIP invite development and recruitment was supported by a consumer Twitter contest for tickets.
E-commerce and Brand Integration
Over 25 festival runway looks provided social content for integrated branding and e-commerce promotion through eDirectMail and online posts.
Social Brand Positioning
The PANDORA Jewelry Experience created an opportunity to seed the #ArtOfYou to fashion and media influencers priming the market for the launch of their new campaign.
Real Time Social Conversations
Inserted presenting sponsor Pandora Jewelry into the fashion conversation by hosting the first-ever Coachella themed runway show.
Images were used as feature article in Pandora’s online and print magazine
Behind the Scenes and Exclusive Sweepstakes
Designers used behind the scenes and sweepstakes “look of the day” for social posts.
Coachella Marketplace Showcase Example
Hawaiian Tropic chose the Pandora Jewelry Experience to Kickoff Hawaiian Tropic Escape Stations.
For more information contact
Tod Hallman, Event & Fashion Show Producer
Who we are?
Led by Executive Producer, Tod Hallman, THPFashion Inc. is a comprehensive brand activation event production company that specializes in creating an interactive social marketing platform for brands to connect with consumers, influencers, designers and press in today's evolving lifestyle festival experience, resulting in unparalleled exposure through millions of media impressions.
THPFashion handles all production elements including: creative conception, experiential marketing, sponsorship activation, social content, brand positioning, production staging and design, project management, designer outreach and management, model casting and management, back and front of house execution, publicity, and streamlined communication with brand executive and PR social marketing teams.
Clients include: Alberta Ferretti, Bloomingdale’s, Caroline Herrera, Cole Haan, Disney Consumer Products, Exhale Spa, Fendi, Gap 1969, Hawaiian Tropic, J. Mendel, Kevan Hall, Naeem Khan, Nanette Lepore, Pandora, Saks Fifth Avenue, SIWY Denim, South Coast Plaza, Tracy Reese, Westfield, WHiT, Yigal Azrouël.